07 November 2024 · nIVA SHAH
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It initially started with a collaboration I did with a good friend of mine and an amazing photographer, Tamara Bennaroch. We got to be featured in the Aronson Gallery on Fifth Ave as apart of the Parsons First Year Exhibition, it was a big moment for both of us because we had put a lot of work into this project and it was the culmination of our shared visions, talents and techniques. I thought to myself, there are more people like Tamara that I have yet to meet. And in looking for people like her, I realized it was increasingly difficult to find them, enter the idea of Neptune House.
I hope that it does– influence the border arts community in some capacity, or at least affect the people who are involved in our projects. Things that have that kind of impact usually take course on their own.
Are there any creatives, mentors, or organizations that have shaped your approach, and how have they influenced the direction of Neptune House?
If you ever taken a design history class you’ll know that throughout the history of art and design like minded individuals form guilds, collectives and brotherhoods to encourage each other to make meaningful work and to interact with other people with the same values. That’s what Neptune House is, essentially, a community of designers dedicated to making good work. Work that we invite industry professionals to come in and judge a new generation of designers.
On that note, my direction for Neptune House is driven by a need for quality, for pushing artistic work, in all capacities, to get students to challenge themselves.
Could you walk us through your approach to organizing showcases and networking events? How do you ensure these events meet the needs of both students and professionals?
We always start with concepting— what area do we want to hit, who is the focus? Based off these objectives we aim to offer students a platform to showcase their work, build confidence, and practice networking with industry professionals. Understanding what skills and exposure they need to grow in their careers is key. For industry professionals, we invite relevant contacts to the industry, field and connection to the craft. Everything we do at Neptune House is curated, its not meant for everyone. We’re selective and we’re keen on making sure the work is on par with an industry standard. This is everything from creativity to skill to execution. We also hold workshops, speaker panels and of course our staple showcases.
What challenges have you faced as a young Asian entrepreneur leading a multidisciplinary art collective, and how have you navigated them? Are there misconceptions about student-led collectives that you aim to challenge?
People take advantage of you. They think you’re young and they take advantage of you. Make sure you do your research and you’re careful about who you trust and bring aboard projects, oftentimes than not, not everyone wants the best for you. And that energy will not do you any good. Also make sure you sign contracts, you get written confirmation and get receipts of everything, speaking from experience!
There’s a big misconception that we’re associated with Parsons and that this is a school club, this isn’t true. We encourage students from all schools, regardless of major, to apply. If you’re passionate about your work and you want a platform, consider applying. Get feedback, and find a community of people who are dedicated to their craft.
Quality is another thing we are really trying to emphasize, not only do we want to represent individuals who are talented but also hard working. Your skill is a representation of passion and time dedicated to your work. We want everyone apart of this to constantly be pushing themselves to do better and be better.
How has your identity impacted your journey in founding Neptune House, and what advice would you give to other young Asian creatives pursuing similar goals?
I feel like culturally, South Asian heritage particularly is really rich in story telling and expression. Being able to preserve that through my projects helps to create an environment where young artists could feel empowered to express their full selves, without compromising any part of who they are. I’m not sure if I’m qualified to give any advice, you don’t know how far you can get. Your experience as an Asian creative is entirely unique and your perspective is what will make you stand out. So trust it, trust your experience because it is invaluable. Use it as a source of strength, not something to hide– a backbone for your values and your projects.
Is there a particular event or showcase you’ve organized that stands out as especially meaningful, and why?
For sure our fall fashion show for NYFW! Neptune House is so new and it was our first event, it was the culmination of literal blood, sweat and tears. We also pulled together a successful production in just 4 months of this start up’s conception. There were so many people involved and it was really inspiring to see how people came together to make it happen, everything from the lights to the ushers, to of course our amazing designers— the photography, I left feeling really grateful. Follow through is so important, its how you know what you’re doing means something. The idea sounded really crazy at first but seeing how many people believed in it made me determined to continue to push forward with future events!
What core message or value do you hope Neptune House conveys through its events and initiatives? How do you see Neptune House supporting young creatives as they enter professional spaces?
I see Neptune House being a network, an organization for real artists to get their start, and opportunities, a community to lean back on. Hopefully I think it would be crazy cool if it became an emblem for design like The Academy for film, or the CFDA for fashion, something to set the precedent for the future of design.
I hope if anything the events, workshops and initiatives we host will inspire someone, learning from each other is the backbone of art and design. Everything is done through observation of life and through interpretation, I would love to see more young designers be inspired.
In your view, how are Asian cultures and perspectives contributing to the creative industry, and how does Neptune House aim to amplify these voices?
Asian cultures and perspectives are bringing a powerful blend of tradition, innovation, and unique storytelling approaches to the creative industry. Neptune House is committed to amplifying these voices by providing a platform for Asian and Asian American artists who are pushing creative boundaries. We offer a space for both artists and designer to showcase work that challenges stereotypes, celebrates individuality, and connects deeply with audiences through curation efforts— and encouraging collaboration so we can do our part in spreading awareness about our cultures and experiences.
What’s a lesson you wish you’d known when you started Neptune House? How important has mentorship been to your growth, and what role do you believe it plays in Neptune House’s mission?
Mentorship has been so important for my growth, there is only so much you can learn yourself. Having someone with experience and perspective give you perspective. Sometimes I find it difficult to see the holes because I’m so close to it. Mentorship, and my relationships with those experienced in the industry is how we are able to create this network of industry professionals. That support is so beneficial. I do wish I waited a little bit before starting Neptune House because I didn’t think it would get as it did, I wish I planned better!
How can educational institutions and industry networks better support student-led initiatives and help young founders like yourself succeed?
Funding, just kidding. Support and encouragement. The reach that larger more established institutions is critical to helping student-led initiatives gain visibility, legitimacy, and opportunities for real-world impact. Moreover, support your students, help them look for opportunities. It’s a competitive world out there, its the responsibility of universities and institutions to prepare students for the industry. Getting involved in any capacity helps them get ahead.
How do you see technology and digital platforms shaping the future of creative collectives like Neptune House? Are there any trends or industry shifts you’re particularly excited to explore?
I feel like we already use a lot of digital platforms already, they’re central to our collective. Social media gives us the power to connect with people and get real time engagement and feedback to make us stronger. Part of our business model is an emphasis on collaboration, this really shines through in the way that we are able to connect people through our online platforms. We’re super excited to tap into the implications of AI, of course, there is a beauty too it, that is both slightly haunting but also its implications in art and design have yet to be fully explored. I would love to see how that goes on to impact design, how we learn about design and how it will affect the industry.
Are there any upcoming projects or events at Neptune House NYC that you’re excited to share?
Yes actually! We’re currently in the process of planning an Art Gallery for 2025! Applications are open from November 15th- December 15th for any fine artists interested. Work is curated by a panel of Professors on concept and technique, compared to current industry standards. I can’t give too many details away, but expect a cozy gathering sometime in February/March, with a little bit of live jazz, art and networking over cocktails.Make sure you follow our instagram @neptunehousenyc for more updates and details to come!
What advice would you give to other young Asian creatives who are looking to start their own initiatives? How can they stay authentic to their vision while meeting industry demands?
Like my amazing co-founder Gauri always says, “Have complete faith in yourself and your future, everything else will fall in place. There will always be a calling to join the herd and to fit in with the crowd because standing out is daunting. Being yourself will isolate you, but that isolation is temporary. As an asian or poc this can set you back, but you will only be successful when you have complete faith in yourself. With authenticity comes true character and real innovation. To reach that place only faith in yourself can keep you grounded and push you forward.”
Reflecting on your journey, what advice would you give to your younger self as you started Neptune House NYC?
Oh gosh, that’s heavy. I guess I would say that it might be a little corny but everything really does happen for a reason. And at the same time, though its contradictory, things only happen if you will them too. You are in control of your future and the outcome. Have faith, trust yourself and don’t be scared.